Armani Condom Heart — Inappropriate?
Mysteries 76 Comments
Posted by Jannie on 12 February 2009
Why does the Armani Exchange deem it appropriate to display that enormous heart made out of red condoms in their front window at our local shopping mall where children walk past?! (Click on photo to enlarge, if you wish.)
“Mommy, what in the world are those red things in the heart? Me, shocked and disconcerted, “Why Kelly, those are, um, lollipops, I think. Yeah, lollipops.” ”Oh funny, Mom. Look – they took all the sticks out of them. And Mom, why are you taking a picture of it?” “For my blog, Honey, for my, uh… Valentine’s post”
Hey, I’m no prude - far from it, in appropriate company at the appropriate time. And my daughter, because she asked some pointed questions not so long ago, knows the basic mechanics of how babies are made. (I wasn’t really planning on having that talk for another year when she’s 8, let alone talk about birth control until much later,) but she doesn’t deserve to be exposed to that window “decoration.” Armani’s whole thing with that “ad” is about safe sex. To me that condom display is a disgusting reflection of our society’s general moral code decay and disregard for what children see and hear. What do you think?
And if you disagree with me, I’d really like to know why.
Oh, I called Armani Exchange’s corporate office number at 212-462-1100 to complain, but when directed to the PR department I got a message that their mailbox is “full.” Hmmn, interesting.
P.S. Happy Valentine’s day – hope it is special. 
And if you’re single and hoping for a mate and feeling like all that romantic stuff in the stores these days (including that Armani heart,) is a slap in the face, don’t give up. Love’ll hit when you least expect it! I promise.
![](http://www.janniefunster.com/wp-content/uploads/2009/11/BlogTalkRadio1.JPG")
On 12 February 2009 at 2:25 pm Aimee said,
Hmmm…I find this post interesting, because one of my pet peeves is the amount of sexual advertising and the portrayal of sex in the media. However, I think I disagree with you on this point. If we are willing to live in a society that worships scantily clad women and men, and there is sex even in daytime TV programming, then I think we also need to show the less glam aspects while taking some responsibility to educate everyone about safe sex.
I personally think this display is innocuous. Most children that pass by it wouldn’t comment, or may even think the giant heart is “neat”. If a child does ask, I guess it is up to each parent to explain it to them in whatever way they see fit. It may even be a great starting point for parents to talk to teens or preteens about safe sex, especially when this particular statement is in a place of extreme advertising. I wonder how many children would inquire about a Victoria Secret window; probably not many, as its type of advertising has become accepted in our cultural norms.
Thanks for posting this Jannie. It’s a great discussion piece!
Aimee’s last blog post..Warning: not for those with a weak stomach!
On 12 February 2009 at 2:36 pm Georgie B said,
I must say that the “heart” is very original.
Stupid, but original.
Sounds like they’re a Ambercrombie & Fitch wannabe.
On 12 February 2009 at 2:54 pm Vered - MomGrind said,
As you already know, I completely agree. Hey, great minds think alike.
On 12 February 2009 at 3:10 pm Ruth said,
Its only redeeming factor to me is that it’s for safer sex. If all the nudity in advertising were replaced by condom creations, I’d think it’s a good change in society. Increasing awareness, subtly connecting safety and love and Valentine’s Day (when some guys might ask for it to be “special” and unsafe).
But you make some great points about the other side of it. I remember finding condoms incredibly confusing as a kid, even though I’d been told the basics.
Ruth’s last blog post..Those Six Magic Words
On 12 February 2009 at 3:22 pm wade said,
Well, if you must come out against “the moral decay of society” I suppose that there is nothing I can do to stop you.I thought that all of those condoms were the ones that were dropped from the Senate version of the latest bailout bill.Why there was money for condoms in the House version I will never know.What a world, when I was young you had to sneak into the men’s bathroon at a gas station to get a condom out of a machine.Now they are the very symbol of romantic love on Valentine’s day.
On 12 February 2009 at 3:23 pm TheWeyrd1 said,
Armani Red Condoms = stickless lollipops…hmmm Somehow that seems about right. Heh.
TheWeyrd1’s last blog post..Thought for Thursday – Blogging Burnout part 2
On 12 February 2009 at 3:39 pm Jannie said,
Georgie, yes! A lovely original work of art really, but in my opinion not for display in a public area. Now a whole set of condom art in some studio, where one was forewarned about the nature of, I’d go see with my hubby or another ADULT. Why not?
Vered: We are in agreement I see. I assume you with two young daughters, know where my opinion stems from. Try to protect the innocence of the young while we can.
Ruth: Condom confusion, I think I still have it.
No but seriously, Armani — bring it to the middle school and high schools please, not somewhere my 7-year-old is. I am all for safe sex education but I want to tell my daughter on MY time-table, not on some clothing company’s. And in my opinion, any guy who requests sex “special” i.e condom-free, is already fully aware of what safe sex is and is a really dangerous guy to be with.
Wade: Yes, I guess I was maybe up on my soap box a bit with that “general moral societal decay,” line. (I’m sure 300 years ago parents were questioning new things too and thought the sky was about to fall.) But if it was up to some people, NOTHING would be censored these days. Our children already have enough stuff thrown at them before they need to see and hear it. Why add to it? My guess is the ones putting out the Armani ad have no lower elementary school aged kids at this time. Or do and just don’t give a hoot. What they tell their own kids is up to them.
Weyrd1: “Stickless lollipops” ha, you of quick and devilish mind. Actually, I hadn’t seen a real condom in years, until these red ones, my condom years being long past. Whoops, totally TMI. Sorry.
On 12 February 2009 at 4:20 pm charlene said,
I agree with you….it is untasteful….altho the messege is good we still need to think of our little ones when we put up things like that…
On 12 February 2009 at 4:20 pm Mike Goad said,
I think it outrageous and tasteless. Safe sex and condom art are two different things.
Speaking of daughters and safe sex, our youngest on a school trip to the state capitol asked the Governor if he supported availability of condoms from the school nurse.
The Governor? William Jefferson Clinton.
The 42nd President of the United State
Mike Goad’s last blog post..Wednesday Weigh-In, February 11, 2009
On 12 February 2009 at 4:55 pm Susan Helene Gottfried said,
I hear where you’re coming from, Jannie. I’ve got kids roughly the same age as yours, it sounds like.
But… it wouldn’t bother me. To be honest, I sort of dig it. I *like* the idea of the condoms promoting not only safe sex but discussions about sex — and yes, with kids as young as ours.
I hear you about the timetable, but let’s face it. I’m married, with two kids of my own and I’m STILL waiting, to this day, for my parents to have that talk with me. I had to learn it from friends and in school. Both of which were sources of information that made fun of me for not knowing. So I turned to books. Not a lot of safe sex concerns in romances back when we were kids, ya know?
That’s a mistake I don’t want to make with my own kids. I’d rather they hear from me “Those are things that you use so that you don’t make babies when you don’t want to” — yes, it’ll open up questions, but better that the answers come from ME than from someone who’ll laugh at them and make them feel bad about something that, in the right circumstances, is powerful and amazing.
…just my perspective.
Susan Helene Gottfried’s last blog post..Thursday Thirteen: Gifts
On 12 February 2009 at 4:58 pm Paige said,
There is a time and place for everything, but putting sex out there for young children to see is NOT a good thing.
IF you are of a sexual age then yes a “rain coat” is the way to go.
Mike Goad I would like to know how he answered your daughter’s question…
And Jannie thanks for you comment at my place. I had a bit of personal confusion getting here but thank God you have a friend that’s got your back {embarrassed smile}
Paige’s last blog post..HOT, HOT and HOT
On 12 February 2009 at 5:15 pm Miladysa said,
I think it’s very creative – but there’s a time and a place and I don’t think a shopping centre quite fits the bill.
I would just say they were balloons…
Miladysa’s last blog post..88. Second Nature
On 12 February 2009 at 7:07 pm Talon said,
I was reminded that right next to our Department of Motor Vehicles, where you go for vehicle and driver licencing needs, is a sex shop. And right along that busy main street, nestled between shoe stores, furniture stores, clothing stores is a strip club.
It’s really hard to shield even the youngest child from the onslaught of sex on display. I remember my son, when he was 8, asking me what “condominiums” were and I explained they were like apartment buildings, but instead of renting, you purchased them. And my daughter, who was a wise 10 year old at the time, said, “Mom! He means condoms! He wants to know what a condom is!” Okay…that was a funny half hour. That was 16 years ago, when the internet wasn’t in every home, when stores didn’t make massive condom-hearts…so I guess it’s just the way of the world.
I don’t like the overt in-your-face style that companies use to attrack attention, but, if that is their intent, they certainly succeed.
It’s tough when those questions start, but I always gave my three the right answer and the briefest one possible when they were too young for that much information.
Talon’s last blog post..Oh so grey…
On 12 February 2009 at 7:09 pm nikkicrumpet said,
To me the saddest part is that they think sex with a condom is what Love is all about. Some one needs to tell them that this display would be more appropriate to celebrate “random sex with strangers day” as opposed to a day that celebrates Love.
nikkicrumpet’s last blog post..~♥~ I WISH WEDNESDAY ~♥~
On 12 February 2009 at 7:11 pm Jannie said,
Mike: Yes, art has its place, of course. I am curious to know how old your girl was on that trip? And SHE sounds like quite a trip herself!!
Susan: Thank you for your thoughtful comment. I think I was caught so off-guard by the condom display that it maddened me, as I believe the campaign was to pique interest in this flat economy. I too am awaiting “that conversation” from my mom. When I was 14 and had just started my period (we are “late bloomers” in our family,) she comes into my room and hands me a booklet from the 1950s, “It’s Time You Knew About Menstruation,” which I had already found in her dresser drawer when I was 10 and had discussed with my girlfriends. God love her, but I hated that I had to bring up menstruation to HER so she could buy me some pads, when SHE should’ve told ME years before that. I have no problem talking to my child about sex. When she asked what my tampons were when she was 5 and I told her, she was so amazed she wanted to bring one to Kindergarten for show and tell! Luckily I diverted her to her bunny instead.
Perhaps I could have gotten into the whole discussion with Kelly about what the condoms really are. But I am just not ready yet.
Paige: Welcome, welcome, welcome! I am so glad you came by and left a comment, hope the confusion in getting over here was not on my account? A “rain-coat,” lol! That’s a new one on me. It seems that you are on the same page with my feelings about this. I know that my way is not the only way to look at this, but still it helps to know I am not a complete old fuddy-duddy for feeling this way.
Jannie’s last blog post..Armani Condom Heart — Inappropriate?
On 12 February 2009 at 7:38 pm Jannie said,
Nikki: Whoa, that is very deep and wonderful! Thank you for a most lovely sentiment. Love is it.
Talon: “It’s tough when those questions start, but I always gave my three the right answer and the briefest one possible when they were too young for that much information.” Talon, I think I may try that next time something like this presents itself, thanks. See how I am learning from veteran moms?
See, Susan, and all? I will try to be more open next time!
I think I have calmed down a bit too about this. Thanks.
On 12 February 2009 at 7:45 pm Erin Monahan said,
First, let me just preface my response with, “I am incredibly difficult to offend.” I really am, and I’m not upset or offended by this display – at least not on the “my child saw a massive condom heart” level. It DOES however upset me that “romance” and “sex” have become synonymous in society, particularly at the corporate marketing level. But from that particular point of view, Armani’s condom heart is just a symptom, not the malady.
With that said – I’d rather my kids see a big condom heart, which I can either lie about, or explain in ways he/she/they were equipped to understand – rather than half naked, air-brushed, fantasy women throwing themselves all over computer generated/enhanced”perfect” men with their shirts off.
Erin Monahan’s last blog post..Ethel’s Tree of Life
On 12 February 2009 at 8:22 pm Jannie said,
On 12 February 2009 at 8:25 pm Caity said,
Yeah, I agree that’s not really the place. I think it’s very inappropriate. I’m glad that people complained.
Caity’s last blog post..This big loser can’t stop reading.
On 12 February 2009 at 10:17 pm Patricia said,
We have a new President and yet this old shop and sex stuff hangs around. Senator Obama said he could not watch sports programs on TV at home because of all the Men’s sexual drug needs so he chose playing a game with his daughters and he thought the ads would be OK later at night but not all the drinking and dysfunction ads on in prime time – and I know he has written several messages about this over the years.
I think this is too much in the public eye…Saying that I made sure all of my daughters saw the Vagina Monologues in college
Thanks for the good conversation with your child and making the phone call.
On 12 February 2009 at 10:17 pm teahouseblossom said,
Yeah, I agree with you. Why not make the heart out of red roses or something romantic rather than sexual? It leads to prematurely awkward conversations with children.
On 12 February 2009 at 11:38 pm robbi said,
Funster,odd society where it is okay(in some places) to carry guns in your purse but not portray safe sex. I take your point though, it was tasteless of Armani as well as pointless(the point being the operative word), and from this day on I shall not slip into any of their wear. Actually most of my good gear is Hardy Amies although I do own two pair of Yves St. Laurent pj’s, but now my resolve is set firm.No Armani shall cover my bits and pieces.I (I can’t afford it anyway)
robbi’s last blog post..ink marks on a blank page Sun 8th Feb
On 12 February 2009 at 11:45 pm Mia said,
First, I got a little giggle in my chest. Then I remembered that there are such things as children, and I even am a mother to a few of them.
Yeah. I can’t find *any* disagreement with you on this one!
Mia’s last blog post..The Strength in a Thimble
On 13 February 2009 at 1:34 am Barbara Swafford said,
Hi Jannie – I think there’s a time and place for everything, and agree with you, this is inappropriate. I commend you for calling to complain. I would be interested in hearing if you ever do get to voice your concern.
On 13 February 2009 at 4:09 am SnaggleTooth said,
On the Business Beat Cable News this week they reported that in this bad economy, condom sales are soaring! (for some unknown reason)
Don’t know how I’d explain that one to kids- Maybe they were checker pieces, or red blood cell models.
That’s not safer sex for me, due to my latex allergy!
What they do for sales bux-
SnaggleTooth’s last blog post..Wind Jette
On 13 February 2009 at 5:00 am Shay said,
I usually roll my eyes when someone starts going on about sex in media or whatever, but this time I agree, this is just a ploy to get attention for the store. They clearly weren’t thinking of the kids. They were just thinking of the ink and attention they would get, which they hoped would translate into dollars. “Any publicity is good publicity” and all that.
Or, I could have my head up my butt.
I gots nobody for Valentine’s. Sniff. My last somebody threw me in the trash can. Sob. Hoping your promise is right. (tilts chin up bravely). Sniff.
Shay’s last blog post..Sunny
On 13 February 2009 at 5:06 am Lance said,
I have nothing against condoms, or safe sex, or even displays in the appropriate place. And that’s the key here – appropriate place – which this is not! It’s like it removes some of the innocence of childhood too soon. This is NOT appropriate!!
Lance’s last blog post..So Much More Than A Football Game
On 13 February 2009 at 6:03 am K said,
It’s is probably inappropriate, but the picture still made me laugh. Who idea was this?
K’s last blog post..The Future Is Now?
On 13 February 2009 at 7:35 am Belle Bamford said,
Since when have Armani given a toss about safe-sex. Please. I can’t stand these pathetic clothing conglomerates that take the moral high ground in order to generate a few more sales. Please people. Don’t think they actually CARE. They are only trying to make more money. Please look at their other adverts and decide if they are ‘promoting’ safe sex? Take particular note of their underwear advertisements!!!!
Belle Bamford’s last blog post..MY BLOODY VALENTINE
On 13 February 2009 at 7:45 am debbie said,
I agree with you. It is inappropriate. And unnecessary.
debbie’s last blog post..This is my day
On 13 February 2009 at 8:03 am Lynn said,
The art lover in me thinks the use of the condoms in the art pretty clever, but on the other hand, it is kind of tasteless. Kind of like the late Lisa “Left Eye” Lopes, who was known for wearing a pair of glasses with a condom in place of the left eye lens in the beginning of her career, which they say was one of the ways the group promoted safe sex. Be that as it may, still awkward to explain to kids.
Lynn’s last blog post..Coordinated, experiencing no danger and purple
On 13 February 2009 at 8:14 am Glenn Buttkus said,
I, too, would like to know what Bill Clinton answered to Mike’s daughter. Perhaps initially you had a slight over-reaction to the Armani ploy for attention, agreeing with Shay’s assessment, but the Funsters have touched on all the salient points:
1. Armani could give a rip about safe sex or morality. They are in it for the bucks.
2. They surely never considered the situation you found yourself in, or just didn’t give a rip.
3. Perhaps they calculated that the condom heart would generate a lot of buzz, and they crave the buzz right now.
4. What next, vibrators and adult toys at Toys R Us?
A newscast this week talked about the bombardment of our 8-10 year olds with sex in ads and on television; that it is a form of conditioning, than it does promote bad and poor choices relative to early sexual experiences, that it seems to be “the expected thing to do”. Teenage pregnacies are UP for God’s sake. Armani should be bitch slapped.
Let’s all hope that Shay finds a sweetie before tomorrow so that her Valentine’s Day will not make her sad. Christmas too, when single, when alone, is a tough one. Although the truth is that Valentine’s Day is a bogus celebration perpetrated by Hallmark. Still I get my wife a card, write neat stuff in it, and slip that 100 dollar bill in as well.
In ROCKY II, after he wins the heavyweight championship, a promoter comes up to him and says,”Now that you have a few bucks you ought to consider investing in condominiums.”
“Condominiums?” Rocky replies,” I never use dem.”
Actually is kind of nice that you still have enough moral fiber to shelter Kelly from the 21st Century grow-up-way-too-fast syndrom. Our kids and grandkids have way too much access to R-rated films and porn and strip clubs, and they lose out on just being kids. The innocence wears off before the warranty is up, and as a concerned, yet open-minded liberal parent, it should be you that decide when to share the seamier side of life.
Speaking of vibtrators, a few years ago, A&E Channel had an hour long special on the history of the vibrator, that up to the 40’s women’s orgasms were never discussed and often left out of romance. So many of them paid their family doctor to teach them to masterbate, to accept their orgasms, and were introduced to their battery buddies by their physician. Women’s rights are still being fought for. But that includes “mother’s rights”. So hail to the Jannie for taking a stand, and screw Armani for being stupid, callous, and brimming with avarice.
Glenn
Glenn Buttkus’s last blog post..Turtle Mountain Reservation
On 13 February 2009 at 8:46 am Mike Goad said,
Paige, Jannie, and Gleen
Y’know, the only specifics I remember about that is that she asked him and that she wasn’t satisfied with his answer because it was political and noncommittal. She was probably 16 at the time as she graduated from high school when she was 17, the spring after he took office as president.
Actually, she wasn’t that unusual as a teen, except she was more liberal than most of her peers, one of the smart kids and one of the “weird” kids that were not in the popular crowd.
Mike Goad’s last blog post..Eyes of the Great Depression 012
On 13 February 2009 at 8:52 am Jannie said,
Caity: I guess one mall made the store remove the Armani display.
Patricia: Maybe Obama’s our man to tone down these tasteless messages.
Teahouseblossom: Red roses would be nice yes, but not sell as many clothes. It’s not that talking about intimate issues with my daughter is awkward for me, it’s more of this is something I didn’t want to bring up to her yet.
Robbi: I’m a Target kind of clothes girl myself. Do y’all have Targets over there? Whoops, now where did I put my loaded pistol – I’m always leaving it somewhere.
Mia: Yes, I too actually laughed inside when I saw it, until Kelly asked what those round red things were.
Barbara: I’ll try calling back and will add an edit here if there’s any news.
Shay: I’d be interested to know how this what I continue to call a “stunt,” will reflect on their bottom line.
Snag: Red blood cell models. That’s a good one, for inside the heart. Wish I’d thought of that.
Lance: Yeah, not the place for that kind of a display, I agree. And yes, on hanging onto our little one’s innocence for a little while longer.
K: I assume some advertising folks came up with the idea. I dunno.
Belle: Dollars, dollars, dollars, I agree. And I don’t think I’ve seen the Armani underwear ads, as I don’t read magazines.
Debbie: Yep. And I’m no prude, as I said, but when it comes to my kid, I get a little huffy.
Lynn: Lisa left-eye Lopes? Never heard of her! I imagine soon enough Kelly and I will have lots of talks about lots of intimate things. No need to rush it for us.
Glenn: I wonder what tv shows the 8-10 year olds are watching to see those ads? Kelly only watches the kids’ channels. The junk breakfast cereal ads she knows are all lies. So the ads you speak of must be on grown-up shows? Dude, I’m willing to go along with the flow of our culture, to a certain point. But this one is just plain not appropriate.
On 13 February 2009 at 9:08 am Jannie said,
On 13 February 2009 at 10:18 am Tess said,
Jannie,
I am your soul sister!
Did you know the porn industry’s target market is 8 year old boys? Yes so they can teach them about sex before parents get to them. And most parents are clueless. Especially ones that aren’t online.
My grandduaghter is an innocent naive Freshman in High School. Now where do you think the Freshman boys have been for the last few years?!?
She was so disappointed at her Homecoming Dance last fall. She told her mother is was a sex fest and she was disgusted and disappointed! Is that sad or what.
Parents not only need to teach their kids about sex but about the danger of porn as well.
The thing is I was an addictions counselor (have sight on porn addiction.) I’ve heard from many addicted men about how difficult it is to quit even when they want to. It’s because the images are burnt in their brains and anything can trigger these images forever. They don’t have to look at porn anymore the images are permanent in their brain!
Another sad thing is they lose interest in sex with their significant other because they don’t fit the perfect body image etc.
Oh and then there’s the way porn portrays women and rape. In the movies they may say no to sex but are portrayed like they love it and want it.
This is just sad, sad, sad! Thanks for giving me a place to vent!!!
Tess’s last blog post..Joyful Days and A Flip Mino HD
On 13 February 2009 at 12:36 pm Lynn said,
Oops – Lisa Lopes was with the R&B group TLC.
Lynn’s last blog post..Coordinated, experiencing no danger and purple
On 13 February 2009 at 1:08 pm Jannie said,
Lynn: That’s why her name sounded so familiar. Now off to Google…
On 13 February 2009 at 1:54 pm Csquaredplus3 said,
I don’t have a strong opinion/reaction to the display. I agree with the commenter who said it’s probably innocuous to most children. If I passed the display with our sons, who are clueless about the “birds and the bees” (they’re 3, 9, and 11) and was asked what they were, I might have answered, “I’m not sure”, or “It’s abstract art…”. If someone knows what they are, they get it, if not… I’m just not too riled about it.
I understand your point of view and how many people see it as offensive and inappropriate. I don’t like the half-naked models when I pass Abercrombie and Fitch with my kids.
On 13 February 2009 at 3:31 pm ella said,
I totally, totally agree. Kids are being exposed to so much sexual content Waaaaaay before they’re ready. Can you imagine such a thing when we were kids?
I feel I need to unsubscribe to Glamour magazine, cause I’m tired of lying and covering up the cover’s headlines..”How to have great, hot sex, EVERYTIME”
and “Secret sex positions your man will wonder how you ever learned”. When my 8 year old or my 13 year old comes in and sees me reading this tripe–I’m embarassed.
I like the fashion, but can do without educating my kid in the 3rd grade on the best oral sex techniques.
ps: I see your man Leonard is in town (NYC) performing for the first time in 15 years…You should go!
ella’s last blog post..Sugar High
On 13 February 2009 at 3:49 pm Heff said,
TOTALLY inappropriate for children to view. Just like my blog.
Heff’s last blog post..I hope you ALL have a very special V.D. !
On 13 February 2009 at 3:59 pm Patricia - Spiritual Journey Of A Lightworker said,
There is nothing harmless about the display. Have you noticed how many advertisements that are sexually oriented there are on TV now. What we see over and over again we become anestitized to. What we don’t pay attention to can slip past you and suddenly it is everywhere if we don’t complain.
My kids were not allowed to watch all the blood and guts scarey movies that were just beginning to be popular in the 1980’s. Now that they are adults they watch what they want. They know my reasons for not allowing it when they were kids. My daughter now feels the same way about what her children watch.
Jannie, I share your views about the red heart being inappropriate.
Patricia – Spiritual Journey Of A Lightworker’s last blog post..Kindness—Why Is It Easier To Be Kind To Strangers?
On 13 February 2009 at 6:07 pm robbi said,
Frensterple,We do have Target here, but the folk who shop there but pretended they don’t like to call it
Targ–ey with an upward lilt to the ey bit. They also never use Targ—-ey carry bags instead put their purchases in an Armani bag that came with the sweater that rich Uncle Charles gave them for Xmas 1974.
robbi’s last blog post..ink marks on a blank page Sun 8th Feb
On 13 February 2009 at 6:30 pm Georgie B said,
I would have to agree with you in that if this thing was in an art studio and the appropriate warning was given, then yes, it would be something to see with another adult.
Not with your child(ren).
On 13 February 2009 at 7:53 pm Kim Woodbridge said,
I am more bothered with the message that love=sex in this display then what the display is made of. But then most advertising bothers me. But this display is easier for me to explain away then when my daughter asks me why the mentally ill man in our neighborhood has to sleep outside.
On 13 February 2009 at 9:36 pm Jannie said,
Ella: Yes, agreed on the waaaaaay before they are ready aspect. I ues to read Glamour a long time ago. Now I blog so much I haven’t time for mags. And I’d so rather be with you all anyway. Yeah, should just pop over to NY and catch Lenny!
Heff: I’M even leery of your blog.
Patricia: And it’s the same for why I severely limit her TV, which she thinks I’m being mean about now but one day she will no doubt thank me.
Robbi: I’m totally going to Google Australia Target and see what I see. I hear they are owned by Cash Converters which My Uncle Charles bought 1/10 of 1000 percent of in 1974, the day he sent us all our cashmere hats.
Georgie B: And I see from your site update your daughter is 8 now? What would you say to her, just curious, if she saw the condom heart in the mall and asked what they were?
Kim: I am most humbled by your comment about the unfortunate man in your neighborhood. It does make the condom heart pale in comparison. And good points about the love=sex connection and advertising in general.
On 13 February 2009 at 10:35 pm Liara Covert said,
The world is full of opinions. As a person learns to listen to voices in the mind, that person begins to notice the judgmental thinker and the peaceful, unobserved mind. The abide side-by-side, fragemented and working toward reconnection. Ever see the film called the Dark Crystal? If so, think about the shard.
Liara Covert’s last blog post..7 Tips for coping & disallowing
On 13 February 2009 at 10:36 pm Robin said,
I don’t think it’s appropriate for a family shopping area. They just don’t care at all about anybody except themselves. Sigh.
Robin’s last blog post..Fires In Victoria
On 14 February 2009 at 6:37 am Georgie B said,
Good question.
I think the exchange would go something like this:
“Daddy?”
“Yes dear?”
“What are those things in the middle of the heart?”
“Excuse me?”
“What are those things in the middle of the heart?”
“Something for adults, sweetie.”
“Okay.”
However, the reality of the situation would be this:
“Daddy?”
“Yes, sweetie?”
“Look at that big heart in that store there.”
“Yup, it sure is big.”
On 14 February 2009 at 8:06 am Natural said,
it would be nice if they could be a little more discreet – does it have to be that big – with their display and like you said there’s a place and time for the talk. my daughter is 9 and we had the talk years ago when she asked and we continue to talk about “it” but it’s not something i feel that i should have to do at the mall.
Natural’s last blog post..Incognito
On 14 February 2009 at 8:15 am sheila said,
Well, I’m no prude either, but this isn’t for kids to see. I feel like, when I’m ready to explain things, I wanna explain it in my own way. Not on someone elses time table, and certainly not in this way. It’s sorta like the 3/4 naked teens in the Abercrombie catalogs. WHY I SAY? WHY?
Happy VD anyhow. And not the VD that condoms protect from. lol
sheila’s last blog post..Lessons to be learned and to teach
On 14 February 2009 at 8:45 am Mama Zen said,
But, did your daughter immediately demand a “lollipop?” Mine would have!
Mama Zen’s last blog post..Pretty!
On 14 February 2009 at 10:02 am Jannie said,
Robin: Family shopping area, yes. FAMILY.
Georgie B: Mine would’ve pressed on the “for adults” part — she likes to get complete the low-down on things. And maybe we’ll have that converstation sooner than later but when I feel it’s appropriate.
Natural: But I don’t think “discreet” would sell as many clothes.
Sheila: Happy “VD” day to you too!
Mama Z: We had just had ice cream after buying her new shoes so she knew no more treats were in the near offing, otherwise would’ve no doubt marched right in there and demanded one of those.
Jannie’s last blog post..Armani Condom Heart — Inappropriate?
On 14 February 2009 at 12:15 pm Karyn said,
I think it is inappropiate. I think it is showing how society has a whole has lost morals and intregity. But you see it almost everyday when you see scantily clothed models etc.
And a little kid will ask about that heart because it’s an eye catcher. Kids ask because they are so very curious.
On 14 February 2009 at 12:21 pm Karyn said,
forgot this part… and just because a kid is going to ask about that heart doesn’t mean they are ready to learn about condoms and supposedly safe sex.
On 14 February 2009 at 6:34 pm Steve said,
Grannie
If you really thought it was “a disgusting reflection of our society’s general moral code decay” – why post it on your blog? Look at yourself before passing judgment on others. Now, wouldn’t that be a great lesson to teach your daughter?!?
I think it’s original and a great way to bring attention to AIDS prevention.
On 14 February 2009 at 7:52 pm Mad Cat Lady said,
No problem with it. Perhaps if it were a heart made out of vibrators, I’d think they had gone a bit too far.
I am 38 this year and am pretty sure (though my memory is dodgey) that I first heard about condoms (aka rubbers) quite early – maybe even from 5 or 6. Children would snicker in a juvernile way at school if you asked to borrow somebodies ‘rubber’ instead of saying ‘eraser’. But we were country kids and had seen animals/pets hump legs and have babies etc.
I never received talks from parents about any bodily functions.
Mad Cat Lady’s last blog post..Yesterday – all my troubles seemed so far away
On 14 February 2009 at 10:14 pm Jannie said,
Steve: whoever you are Sir, this blog is read by adults, not children, thus no hesitation on my part for posting said photo to open this up for discussion. Nope, not a Grannie yet, but if I am lucky enough to be one some day, it will no doubt be one of the great joys of my life. And you are not passing judgement on me here? Interesting. And as to AIDS education, please see Karyn’s comment, #55. Thanks for your visit.
Mad Cat Lady: Cool comment, appreciate your input. I don’t recall hearing about “rubbers” until I was 10 or 11 from my older brothers and their buds. I am a country kid too. Actually a farm gal am I.
On 15 February 2009 at 12:39 am Trey - Swollen Thumb Entertainment said,
Nope, I don’t see a problem with it. For the life of me, I can’t understand why sex has been demonized the way that it has been. There’s nothing wrong with sex, and there’s certainly nothing wrong with safe sex. For children, being taught, either directly or indirectly that safe sex is a positive thing is great.
If I had a young child, I would have told her exactly what they were. It’s called birth control, and it helps to prevent unplanned babies. I can explain it in various stages of detail, depending on how old she is, but even if I wanted her to grow up to have some kind of morbid dilusion about sex, why would I want her to be ignorant to it?
Trey – Swollen Thumb Entertainment’s last blog post..Stephanie Meyer: Author of Twilight
On 15 February 2009 at 1:14 am Jannie said,
On 15 February 2009 at 2:01 am Trey - Swollen Thumb Entertainment said,
Hi Jannie, I’ll try to be less offensive about my opinion this time.
I consider a morbid delusion about sex to be one where it is a bad thing, or something to be ashamed about. Even most mainstream religions consider sex to be a good thing if it’s done under the right circumstances, so I don’t understand why people are so uptight about it. And if someone isn’t religious, than I am completely baffled how they can be so desensitized to violence and hatred in the media, yet consider sex to be a bad thing.
What I consider “indirectly” teaching children that safe sex is a good thing, is when they do stunts such as this, protraying condoms in a positive light, despite not being upfront about what they are used for. The child remembers seeing the condoms, and associates a positive connotation with it.
Yes a parent has a right to bring up sex related subjects at their leisure, but that doesn’t mean that the world is going to stand still in the meantime. I don’t look down on you for wanting to raise your child differently than I would. In fact, I don’t look down on you at all. I do however believe that an education provided solely by a child’s parents is a pretty narrow one. It’s outside stimuli such as this that provides the dialog necessary to establish a learning environment for child and parent.
There’s nothing sexual about condoms, unless the packaging has graphic instructions printed on it. The way that condoms are used would only make sense to someone who is already well aware of sex. If your child is already aware of sex, then how can the concept of condoms be a bad thing. And if they ARE unaware of sex, then why does the presence of a condom display make it necessary for you to change your parenting plans? Would you have a similar problem if your child pointed to the KY Jelly and asked what it is used for?
Why not simply give your child a simplified answer, not givng them more information than they are ready for?
Trey – Swollen Thumb Entertainment’s last blog post..Stephanie Meyer: Author of Twilight
On 15 February 2009 at 2:05 am Summer said,
I can’t believe the comments this stirred up! Here’s my unhelpful addition. I have two girls (8 and 5) and if that display showed up at our mall, this is probably what would happen:
Mom: Hey girls, look at that big Valentine!
Daughter: Where?
Mom: Over there! Let’s go check it out.
Daughter: Ugh. Can we go home now?
Other Daughter: Can we get a pretzel first?
Mom: I wonder what they made the heart out of.
Daughter: Balloons. Duh.
Mom: Nooo, they don’t look like…oh. You’re right. They’re balloons. Wanna pretzel?
So, I’d be kinda shocked and then in a hurry to find a pretzel shop to cover my embarrassment cuz I’m a horrible prude.
On 15 February 2009 at 3:07 am Jannie said,
The one thing I do agree with you on is the word “stunt,” in my opinion for Armani to sell stuff.
Obviously, Trey, one does not need to have children to have an opinion on how they should be raised, but I am reminded of a quote, can’t remember by whom, something to the effect that “before I had children I had 6 theories on how to raise them, but now I have 6 children and no theories.” Like that person, being a parent has changed ways I view things too.
Summer: So great to see you back again. Your jewelry site is looking fab. How that’s working out for you? Enjoyed your little mall scenario. I wasn’t embarassed at the condoms but I was ticked off. How ’bout you, have your opinions on rearing children changed from before you actually had some of your own?
Good night.
Darn insomnia.
Oh well, at least I can sleep in today – yay! And pancakes for brekkie, whee hoo.
On 15 February 2009 at 7:30 am Evelyn LIm said,
Oh my goodness!! I can’t believe it!! Armani Exchange actually had this up so publicly???!! What bad taste!
Evelyn LIm’s last blog post..What The Movie Benjamin Button Taught Me About Time
On 15 February 2009 at 11:38 am Georgie B said,
If mine had pressed on about it, I probably would have changed the tone of my voice just a teeny bit and she would have gotten the point.
However, it does make sense that one should talk about these things when you’re ready to do it, not when someone thinks you’re ready to do it.
On 15 February 2009 at 9:15 pm robbi said,
Funster; Maybe i’m missing the point but writing (publishing opinion) is as much about saying what you think as it is about folk agreeing with you or not and then expressing their opinion.Before we all fall about either yay-ing or nay-ing, consider what Armarni’s purpose was in doing what they did. Right, got that firmly fixed….the it worked didn’t it,out of that one window display they have reached all over the world with their brand name…Armarni,not to mention the good folk of Austin who made their way to the store. Any publicity is good publicity. Oh, by the way, did the city make them take it down? In my opinion you were right in what you said, but I don’t live in Austin.
robbi’s last blog post..ink marks on a blank page Sun 8th Feb
On 15 February 2009 at 9:39 pm Carla said,
I think the display itself is stupid and ugly. I know the point is to advertise safe sex but why in that fashion? I don’t know. Maybe I feel this way because I have a bias again AX for their poor quality clothes and stores with their loud club music.
But I’m not sure how I would feel if I had kids and passed this display. As it stands I dont think it would be a big deal to tell my child what it is (in language appropriate for their age group)
Carla’s last blog post..Save water, time and money in your yards
On 16 February 2009 at 12:31 am Davina said,
Hi Jannie. Or… is that Grannie?
you’re right that does have a ring to it. I agree, there is a time and place for everything. Honestly though… Valentine’s Day is about much more than sex… isn’t it? Geez.
Davina’s last blog post..Ebook Launch: The Quote Effect Arrives
On 16 February 2009 at 12:45 am jessica said,
Frankly the lollipop line and your daughter remarking that they took all the sticks out of them was hilarious.
As far as the display goes, I would need to time to really think about how I would feel.
On 16 February 2009 at 10:02 am Cindy said,
Well, I haven’t read all the comments ’cause the baby is crying… but in general, they look like red spots in clear plastic, so I think it is far less offensive than even most the Victorias Secret store displays, or covers of many magazines.
As a general display, it is easily explained and while fairly tasteless, I don’t think I’d be worried about a kid seeing it.
Cindy’s last blog post..Many happy returns
On 16 February 2009 at 1:01 pm Christina Martin said,
Ah, the big lie: that condoms prevent AIDS. Condoms, which under ideal circumstances have a two percent failure rate for pregnancy, when a woman is only fertile one fourth of the month. Yeah, that’s gonna prevent a virus, which is 1/50 the size of a sperm, and is present all month long, from getting through.
Christina Martin’s last blog post..Febreeze, Take Me Away!
On 17 February 2009 at 12:16 am Cricket/Tammy said,
Stopping by to see what I have missed. Wow…you turned into a Grannie while I was gone.
On 17 February 2009 at 12:38 am Jannie said,
Georgie B: And to my knowledge they don’t even have sex-ed in elementary schools –I’m guessing because it’s commons sense that it’s family matter for parents with younger kids to handle the responsibility of sharing not only the facts about sex but their values towards it.
Robbi: Nope, and I guess there are a lot of these in various malls across the country. One mall did make them take it down, I read on this Net. When I called the local store to get the corporate phone number said store told me there had been several complaints, but the head office needed to be contacted. I need to call again, see if their mailbox is still full. Now if Armani is really carrying on an AIDS awareness campaign, good on them. Hopefully they are doing other things than put up condom hearts in public places.
Carla: I have never bought any of their clothes. Didn’t realize their clothes were shoddy. And again, yes, I perhaps could’ve approached my conversation with my daughter in exactly the manner you suggest. It was an option, but not one I felt best for us at that time.
Davina: I do understand about the AIDS awareness angle but again, I feel it is just an Armani ploy. And really yes, love=sex, stupid. Altho sex is a wonderful thing, come on, Armani.
Jessica: Yes, it was a hoot about our conversation. And I’m no prude – I’m really not. Go to your local mall, maybe you too can witness the condom heart with your young daughter and teh conversation it may spark.
Cindy, for me it’s a matter of a conversation about sex I think is too early for my child. Before I had a kid, let alone an inquiring one as mine is, I most likely wouldn’t have given a hoot about it.
Christina: As I mentioned to Karyn, I need to educate myself more about HIV and AIDS, as I’m sure there is a lot more info on it than when I last thought I was up on it. And so good to see you here again, caramel sundae lady!
Cricket: See what you miss when you’re off having a life!
Good night!
xoxo
On 23 February 2009 at 9:43 am Rhett said,
I fully endorse you on your stand. The sexualization of kids they call it in my country. Why are Barbie Dolls they we they are — their minis and all. Also called the McDonaldisation/Americanisation…. you know what I am arriving at?! Globalization!
)
Rhett’s last blog post..Just Like That
On 28 February 2009 at 4:16 pm JC said,
The purpose for this ad was to raise awareness for HIV/Aids. Love the one you are with enough to protect them. What a courageous thought for the the Valentine Holiday. In an age where our children are constantly bombarded with sex and sexual awareness, both on TV and in stores with the scantily clothed store displays, what a refreshing thought to also teach them caution. And yes, I am a mother of two grown children.
On 1 March 2009 at 10:26 am Jannie said,
JC: Thank you very much for your input too.